"Eye bleach!" is the commonly heard call when you've viewed something so hideous, so terrible that you can only hope to sterilize your eyeballs.
Have your precious orbs lovingly rested upon images of tubgirl? Perhaps a little goatse? Maybe even ... (gasp) a picture of Star Jones in a white afro wig? Then you know what we're talking about when we say ... Pass the Eye Bleach™!